Someone posts a want or need on social media.

An advertiser responds with a message matching their need.

A sale is made or a branding moment experienced.

Reply-Based Advertising™

When people post what they want on social media relevant to your brand, your brand replies with an offer or message matching their need. It’s Reply-Based Advertising™. 1:1 messaging, in real-time, pre-approved copy and with AI filtering + human review, it’s brand safe. Always.

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automation + human review = brand safety

Our AI technology uses keywords, phrases and emojis to identify public social posts relevant to our advertisers. We then have U.S. based human “Responders” review the posts to ensure the utmost in relevancy and brand safety. All text responses are customized to various keywords and pre-approved to reply only in the desired brand voice.

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